Monthly Files: January, 2025

Unprecedented study by Conta Simples and Visa shows that MSMEs spend more than 20 hours per week managing expenses

As micro, small and medium enterprises (SMEs) dedicate 21,47 hours per week on expense management — o equivalente ao trabalho de mais de 2 dias e

Without monitoring of PIX, informality can still lead to higher taxes for freelancers

Before being revoked by the Ministry of Finance, the new rules related to the monitoring of PIX have raised a series of questions among the Brazilian population

4 essential trends to build the retail industry of tomorrow

According to information released by the Stone Retail Index (IVS), Brazilian retail sales showed a decline of 3,5% in December 2024. To

Technology, well-being and eco-friendly products: trends and strategies for the electronics market in 2025

The electronics market is undergoing a rapid transformation, driven by technological advancements and changes in consumer behavior. Segundo uma pesquisa feita

Local influencers drive small business growth

Entrepreneurs of all sizes and professionals in the field should pay attention to marketing trends for 2025. After all, há projeção de mudanças significativas

Payface at NRF 2025: AI, Organizational Transformation and Integrated Journeys Guide the Future of Retail

NRF 2025 has consolidated its role as the largest global retail event, reunindo mais de 40 mil participantes e mil expositores em Nova

The challenge for brands amid the trivialization of purpose

The rise and reach of the concept of purpose in the corporate field has been meteoric. O que antes era um processo de busca por uma identidade única e

Influencers becoming brand partners and AI as protagonists are among the marketing trends for 2025

Entrepreneurs of all sizes and professionals in the field should pay attention to marketing trends for 2025. After all, há projeção de mudanças significativas

Brazil gained a new company every 5 seconds in October, reveals Serasa Experian

In October 2024, 394 were registered in the country.710 new CNPJs, what is equivalent, on average, to a new company every 5 seconds

How to recruit outside of major centers

Many believe that great professional opportunities are concentrated in large metropolises. Meanwhile, this is not 100% true. Excelentes vagas e carreiras podem ser
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