Monthly Files: January, 2025

Research indicates that consumers tend to buy more new products in physical stores

With the wide variety of new products available for different consumer profiles and preferences, It's natural that they feel motivated to explore.

Companies face resistance in adopting AI and seek to overcome cultural barriers

Artificial intelligence (AI) has established itself as one of the greatest technological revolutions of recent years. According to the study "AI Jobs Barometer 2024",performed

Deadline for regularization in Simples Nacional ends on January 31st

Individual Microentrepreneurs (MEIs) and Micro and Small Enterprises (MPEs) have until January 31 to regularize their pending issues with the Revenue Service

Baby Alive doll leads internet searches in the month of Christmas, points Simplex Radar

In the month of Christmas, electronics, appliances and Baby Alive dolls were some of the items that stood out on the Brazilian wish list. It is the

Digital transformation, artificial intelligence and the future of retail: how your company can go beyond the hype

Hype is a concept used by marketing teams to refer to promotional actions for a product or service, intense and for a

Professionalism in digital influence is essential to avoid burnout

The disclosure of the so-called "Influencers Spreadsheet", that reveals feedback on advertising campaigns from content creators, generated an intense debate about the relationship

Asia Shipping increases maritime imports to Brazil by more than 30% in 2024

A Asia Shipping, largest logistics integrator in Latin America, announces a growth of over 30% in maritime imports carried out by the company in 2024

Betsul announces strategic partnership with OKTO Payments

To provide an even safer experience, agile and integrated for its clients, Betsul has joined OKTO Payments, especializada em soluções de

The first marketplace franchise in Brazil emerged from a joke

Online shopping has changed the life of the consumer. With easy access to products and very attractive prices, o e-commerce brasileiro bate recordes em cima

On air travel, 15 out of every 100 passengers use points, reveals research

Travel and tourism have always held a special place in the hearts of consumers, especially when combined with loyalty programs. Esses programas não apenas incentivam
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