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    Annual files: 2024

    What is Mobile Commerce

    E-Commerce Update - 0
    Definition: Mobile Commerce, frequently abbreviated as m-commerce, it refers to commercial transactions and activities carried out through mobile devices, like smartphones and tablets. It is an extension

    What is Cross-border

    E-Commerce Update - 0
    Cross-border, cross-border, refers to any commercial activity, financial or operational that crosses national borders. In the context

    What is Long Tail

    E-Commerce Update - 0
    Definition: The Long Tail, the Long Tail in English, it is an economic and business concept that describes how, in the digital age, niche products

    What is Hyperpersonalization

    E-Commerce Update - 0
    Definition: Hyperpersonalization is an advanced marketing and customer experience strategy that uses data, analyses, artificial intelligence (AI) and automation to provide content, products

    In a note, Amazon presents its next generation of advertising technology

    E-Commerce Update - 0
    The digital advertising industry is about to undergo a significant transformation, driven by technological advancements and changes in online privacy practices

    What is NPS – Net Promoter Score

    E-Commerce Update - 0
    NPS, or Net Promoter Score, it is a metric used to measure customer satisfaction and loyalty towards a company, product or

    What is UI Design and UX Design

    E-Commerce Update - 0
    UI Design (User Interface Design) and UX Design (User Experience Design) are two closely related and essential concepts in the field of digital design. Although

    What is SEM and SEO

    E-Commerce Update - 0
    SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two fundamental concepts in digital marketing, especially when it comes to improving visibility

    What is LGPD – General Data Protection Law

    E-Commerce Update - 0
    The LGPD, acronym for General Data Protection Law, it is a Brazilian legislation that came into effect in September 2020. This law

    What is a Sales Funnel

    E-Commerce Update - 0
    Introduction: The Sales Funnel, also known as Conversion Funnel or Sales Pipeline, it is a fundamental concept in marketing and sales. He
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