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    Monthly Files: November, 2024

    Brazilians spend 9 hours a day on social media, say research

    E-Commerce Update - 0
    Brazil stands out globally for the amount of time its citizens spend online — on average, 9 hours and 13 minutes per day, segundo o "Relatório

    Virtual assistants: the evolution of chatbots through artificial intelligence

    Adilson Batista - 0
    The automation of messages through chatbots presents itself as an indispensable tool in the customer service process, providing quick and efficient interactions. However, para garantir a eficácia dessas soluções é

    Referral Marketing: How to Turn Customers into Brand Promoters

    E-Commerce Update - 0
    According to a study conducted by Nilsen, 92% of consumers trust recommendations from friends and family more than conventional advertising

    5 steps for a company to start investing in social impact

    E-Commerce Update - 0
    Investment in social impact is an increasingly relevant and decisive practice for companies that want to strengthen a responsible image. Second

    Artificial Intelligence replaces creativity in marketing

    E-Commerce Update - 0
    Until this year, Artificial Intelligence (AI) in marketing was seen as a trend, with professionals exploring tools like content generators and chatbots

    Digital solutions offer alternatives to savings, providing more profitability and security

    E-Commerce Update - 0
    For many Brazilians, the money saved in the savings account means security, but limits the earning potential compared to other investment options. With

    Brasil Publisher Awards announces the first names that will make up the jury

    E-Commerce Update - 0
    The Brazil Publisher Awards (BPA) is preparing for its debut, celebrating and recognizing excellence among the sites, publishers and digital portals of the

    Little used in retail, Artificial Intelligence can revolutionize the sector

    Guilherme Mauri - 0
    De acordo com a pesquisa "The State of AI in Early 2024: Gen AI Adoption Spikes and Starts to Generate Value", conducted by McKinsey

    Black Friday 2024: FGV reveals most searched stores and product categories

    E-Commerce Update - 0
    Black Friday 2024 promises to be one of the most impactful shopping events of the year, with the date set for November 29. Between

    AI in customer service: balance between technology and humanization

    E-Commerce Update - 0
    In the current scenario, the technology, especially Artificial Intelligence (AI), has proven to be a valuable ally in improving customer service efficiency
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