An online marketplace is a digital platform that connects buyers and sellers, allowing them to conduct business transactions over the internet. These platforms function as
A survey conducted by Instituto Locomotiva and PwC revealed that 88% of Brazilians have already used some technology or trend applied to retail. The study
E-commerce continues to grow. Numbers from the Brazilian Electronic Commerce Association (ABComm) indicate a revenue of R$ 73,5 billion in the first half of
With a lot of determination and planning, it is possible to increase profit even in times of crisis. Despite the political and economic scenario in Brazil, ally
A Tramontina, renowned Brazilian company of utensils and tools, announced the launch of its exclusive e-commerce platform for B2B (business-to-business) sales and for
Philip Kotler, in his book "Marketing Management", it is stated that acquiring a new customer costs five to seven times more than retaining existing ones